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The Importance of Experience in the Construction Industry

Do you really need experience for a construction job? Several would say that experience is not really necessary, and many construction companies do hire workers with no experience for smaller jobs. But according to James Day, an experienced AECOM public health engineer, experience is vital especially for construction and engineering students. “Start looking for work experience as early as you can, even in your first year,” Day advices students. “Dont wait for your departments work placement tutors to feed opportunities to you.”

And Day isnt the only one who thinks experience is essential. Most graduate recruiters agree that construction-related experience really improves a graduates chances of landing job offers in the future. In the TARGET jobs recruiters board held last year, majority of recruiters pointed out that generally, when it came to job offers graduates who had industry work experience were better able to answer pertinent questions and tackle assessment exercises.

Benefits of Experience

The benefits of experience are not only limited to graduates, but extends to those who continue to expand their experience through the years. James Moschoyiannis, better known in the construction industry as Jim Moschoyiannis, is a director and shareholder of one of Australias leading construction companies, L.U. Simon Builders. But he didnt get to where he is now simply out of pre-graduate experience, but years of continued experience and learning. Throughout his career Jim has handled projects of every scale and from every sector, which led him to be promoted from being project manager to construction manager in just 7 years and appointed director in just 6. His long and fruitful career is evidence enough that experience is crucial not only in landing those first construction jobs but making it to well-respected positions within the industry.

Gaining Experience at the Start

For the majority of those entering the construction industry the most difficult part is finding opportunities to gain experience at the very start. Usually, recruiters wont take graduates on an unpaid basis due to minimum wage legislation, and most other companies cant afford adding paid placement students over the people they have already hired.

So what can construction students do to gain some early experience? Here are some helpful tips:
Get sponsored. Sponsorships or scholarships from construction companies will not only provide financial support to students but will guarantee work experience placements, particularly during the holidays.
Apply for paid work experience schemes. There are plenty available online for all kinds of construction-related positions from quantity surveyors to engineers to project managers.
Work-shadow. Knowing the predicament of construction students, recruiters have been very keen on giving students every possible opportunity to gain experience. One of these is work-shadowing opportunities. When students spend time observing professionals at work rather than taking on work themselves, they dont go against any legislation and still gain insights regarding the work involved. To gain this opportunity, students must write well-researched and well-written cover letters and CVs asking for permission to work shadow a professional.
Voluntary work. Its possible to do voluntary construction work during the gap year, but this may require a fee or some fundraising for certain charities.
Temp work. If possible, students should check whether they can get temp work in a related field.

Theres no doubt that experience bears a lot of weight in the field of construction. Gain it early and develop it consistently and you can achieve much success in the industry.

Organic Industry Watchdog FDA Food Safety Rules Threaten to Crush the Good Food Movement

September 19, 2013 FOR IMMEDIATE RELEASE Contact: Mark Kastel, 608-625-2042

Organic Industry Watchdog: FDA Food Safety Rules Threaten to Crush the Good Food Movement

New Report Suggests Proposed Rules Could Drive the Nation’s Safest and Best Farmers Out of Business

http://www.cornucopia.org/2013/09/fda-food-safety-rules-threaten-crush-good-food-movement/ CORNUCOPIA, WI: After years of deliberation in Congress, interagency meetings, lobbyist activity, and a never-ending stream of food poisoning outbreaks, the Food and Drug Administration (FDA) is finally poised to implement the Food Safety Modernization Act (FSMA).

However, according to a just released white paper by The Cornucopia Institute at http://www.cornucopia.org/FoodSafety/, the FDA’s draft rules are so off the mark that they might economically crush the country’s safest farmers while ignoring the root threats to human health: manure contaminated with deadly infectious pathogens generated on “factory” livestock farms and high-risk produce-processing practices.

-In response to deadly outbreaks involving spinach, peanut butter and eggs, Congress acted decisively three years ago to pass the Food Safety Modernization Act,” said Mark A. Kastel, Codirector at The Cornucopia Institute, a farm policy research group based in Wisconsin. “Better oversight is needed but it looks like regulators and corporate agribusiness lobbyists are simultaneously using the FSMA to crush competition from the organic and local farming movement.”

Cornucopia’s report closely examines the FDA’s draft regulations (http://www.fda.gov/Food/guidanceregulation/FSMA/ucm334114.htm) for implementing the new food safety law, and a new FDA guidance (http://www.fda.gov/Food/GuidanceRegulation/GuidanceDocumentsRegulatoryInformation/Eggs/ucm360028) designed to control Salmonella in eggs produced by outdoor flocks. The report concludes that the new proposals would ensnare some of the country’s safest family farmers in costly and burdensome regulations in a misdirected attempt to rein in abuses that are mostly emanating from industrial-scale farms and giant agribusiness food-processing facilities.

Family farm advocates, and groups representing consumers interested in high-quality food, thought they had won a victory when the Tester/Hagan amendment was adopted by Congress exempting farmers doing less than $500,000 in business from the new rules. But Cornucopia’s report suggests the FDA seems more interested in a “one-size-fits-all” approach to food safety regulation.

In reality, the report suggests that small farms are not really exempt. The FDA is proposing that the agency can, without any due process, almost immediately force small farms to comply with the same expensive testing and record-keeping requirements as factory farms.

“In practical terms,” explains Judith McGeary, a member of The Cornucopia Institute’s policy advisory panel and Executive Director of the Farm and Ranch Freedom Alliance, “the FDA will be able to target small farms one-by-one and put them out of business, with little to no recourse for the farmers.”

The FDA’s economic analysis also shows that farms over $500,000 (still small in the produce industry) will be significantly impacted with some being driven out of business.

“The added expense and record-keeping time will potentially force many small and medium-sized local farms – owner-operated, selling at farmers markets directly to consumers or to local grocers and natural food co-ops – out of business,” Kastel added.

The Institute’s analysis points out that the FDA has wildly inflated the number of foodborne illnesses that originate from farm production (seed to harvest rather than contamination that occurs later in processing and distribution).

It also alleges that the FDA has failed to recognize that specific processed crops such as fresh-cut, or produce grown in certain regions are the genesis of 90% of dangerous outbreaks in fruits and vegetables. In addition to imports from countries like Mexico, where the most recent Taylor Farms Cyclospora outbreak (http://www.nytimes.com/2013/08/30/business/taylor-farms-big-food-supplier-grapples-with-frequent-recalls.html?_r=0) originated, the evidence indicates that fresh-cut bagged/boxed salad mix and greens, other pre-cut vegetables and sprouts are much more prone to contamination.

“The proposed rule is a mess,” said Daniel Cohen, owner of Maccabee Seed Company, a longtime industry observer. “The FDA has much greater expertise on food safety issues from harvest to the consumer, but focused instead on farming issues from planting to harvest. Limited, modest, and more focused steps to improve on-farm food-safety could have produced simple, affordable, effective, and enforceable regulation.”

According to Cornucopia, the most important lost opportunity in the collaborative process between Congress, the FDA and the USDA is the lack of attention directed at the giant concentrated animal feeding operations, or CAFOs (factory farms) raising livestock. The massive amount of manure stored at these factory farms is commonly tainted by highly infectious bacteria that have been polluting America’s air, water and farmlands.

“Federal regulators propose nothing to address sick livestock in animal factories and their pathogen-laden manure that is contaminating surrounding rural communities, nearby produce farms and our food supply,” Kastel lamented.

No More Organic Eggs?

The 2010 salmonella outbreak in eggs, centered in Iowa, shone a spotlight on industrial-scale egg houses confining thousands of hens in filthy and dangerous conditions.

The salmonella outbreak led to comprehensive regulation and new guidance for organic farmers. Organic farmers are required by federal law to provide outdoor access to their hens and the new FDA guidance, according to Cornucopia, materially undermines this management practice. And they are doing this despite scientific evidence tying higher rates of pathogenic contamination to older, massive factory farms with cages and forced molting (practices banned in organics) rather than raising birds outside.

“Their new guidance, on one hand, will make it difficult, expensive and maybe even impossible to have medium-sized flocks of birds outside,” Kastel stated. “At the same time, the FDA has colluded with the USDA’s National Organic Program to say that tiny ‘porches’, which hold only a minute fraction of the flock, will now legally constitute ‘outdoor access.’ This is a giveaway to conventional egg companies that are confining as many as 100,000 birds in a building and calling these ‘organic.'”

The Cornucopia Institute has publicly stated that they are investigating legal action against regulators if enforcement action is not taken, under the Organic Foods Production Act (http://www.ams.usda.gov/AMSv1.0/getfile?dDocName=STELPRDC50603700), against the large industrial operations confining laying hens and broilers indoors.

The issue of food safety in Washington has been a contentious one, causing rifts even between nonprofits representing the interest of consumers and family farm organizations that have been historically aligned in support of organic and local food. Some consumer advocates pressed for no exemptions, even as farm policy experts have supplied evidence indicating smaller, family-operated farms are inherently safer.

“Only an idiot would not be concerned with food safety,” said Tom Willey, a Madera, California, organic vegetable producer and longtime organic advocate.

Added Willey: “The antibiotic resistant and increasingly virulent organisms contaminating produce, from time to time, are mutant creatures introduced into the larger environment from confined industrial animal operations across the American countryside. The FDA’s misguided approach could derail achievements in biological agriculture and a greater promise of food made safe through respect for and cooperation with the microbial community which owns and operates this planet upon which we are merely guests.”

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The Cornucopia Institute is a nonprofit organization engaged in research and educational activities supporting the ecological principles and economic wisdom underlying sustainable and organic agriculture. Through research and investigations on agricultural and food issues, The Cornucopia Institute provides needed information to family farmers, consumers, stakeholders involved in the good food movement, and the media.

SEO Manchester Beneficial For Online Marketing Industry

Marketing through the internet is extremely effective in reach to a large group of audience from different corners of the world. However, this approach is highly competitive as a result of which millions of users are opting for the online marketing approach. This has led to infinite numbers of websites highlighting same topic or depicting similar themes. It makes getting lost in the vast crowd of websites becomes easier. But with the presence of seo manchester service providers, scenarios look a lot better. A website’s performance depends largely on the SEO methods applied on it before getting listed on the search directories. SEO, or search engine optimization, is the approach to build a website’s reputation in the most positive way while being placed on the search engines.

The SEO process comprises of different techniques, like article submission, linking to top rated sites, socializing the site, checking on the correct set of keyword usage, and most importantly, taking necessary initiative to find out about originality of the content. SEO professionals need to be dedicated and hard-working. It is said that professionals of SEO in Manchester have a fixed time to enter the office but no fixed time to go out. The work pressure is immense. However, only those who love to accept these work pressures can able to achieve the highest level of success in this industry.

seo companies in Manchester always offer the maximum benefits in terms of website optimization process. Clients from all over the UK and other parts of Europe rely heavily on the SEO service providers of Manchester. They have a fast and expert approach to rely upon. The companies feature teams comprising of young talents with experienced professionals to take the search engine optimization procedures to an altogether different height. The whole approach ensures that client websites are met with the very best of outcomes in terms of traffic accessibility and search engine ranking.

Software encryption status quo and development trend of the industry

Software developers usually use some kind of encryption technology to protect their software to prevent illegal use. Also need software encryption software is authorized to purchase content, in order to maximize the sales profit.

Software encryption technology is divided according to whether the use of a dedicated hardware-based encryption hardware and software-based encryption. Hardware-based encryption, encryption need to bind with a dedicated hardware device, the hardware encryption encryption locks, commonly known as a dongle. Software-based encryption, encryption does not require dedicated hardware, general binding digital license with the the terminal device hardware and software information, also known as the electronic authorization forms.

Simply think drive-based hardware encryption security than software-based encryption is not correct, because the more involved in software security, including encryption products, security, encryption policy design, application software, operating systems, , hardware, data communications, and so on, is a comprehensive technical areas, not simply by a to determine whether security.

In other countries, the market share of the electronic authorization and encryption locks are evenly matched. Habits and historical reasons, the encryption locks also occupy a certain market share. Encryption locks, however, is the network developed product of the times, is a pure client technology, lack of management and statistical functions, the presence of hardware production, logistics, driver installation inconvenience, not only the high cost, and can not be achieved network distribution and sales of the software, is gradually decline.

The development of the electronic authorization that is in the ascendant. Electronic license protection methods have become more and more integrated into the Internet technology, cloud computing and SaaS concept is not only more convenient to use and manage software electronic issue and be able to achieve, but also in line with today’s green low-carbon development concept, has replaced the encryption locks Exclusive the software encryption market trends. The more well-known companies in the world, Microsoft, IBM, Autodesk, SIEMENS, Adobe and other software are electronic authorization protection mode.

In the country, the use of encryption software developers lock higher rates, with foreign habits and historical reasons for the continuation of the following two reasons:

1 domestic manufacturers generally considered security encryption locks electronic authorization.

There are not any available electronic license products too high, the price of foreign electronic authorization.

In fact, with the growing improvement of the network environment, the network activation for most domestic users is not a problem. And also mentioned earlier, that the point of view of the security of encryption locks electronic authorization sided incorrect. From a realistic point of view, the encryption locks through hardware replication easier to crack, but completed piracy industry chain has been formed. Instead, electronic authorization because the hardware can not be copied, but also need to network activation and validation, in fact, have very good protection effect. In addition, the domestic has also appeared in some licensed products provide electronic 2-3 company must grow with the development of China’s software industry and grow up.

Therefore, the encryption software industry trends hardware, networking, and information technology. Below, we talk about, from the software encryption method specific to elaborate software encryption status quo and development trend of the industry.

First, the software encryption method

As mentioned earlier, the software encryption technology is divided into encryption hardware-based and software-based encryption.

A hardware-based encryption

Hardware-based encryption encryption locks, some important information, such as encryption keys to sensitive data, authorization documents, custom algorithms, etc. can be stored in the dongle.

The encryption lock interface form is divided into two kinds of parallel port and USB port. The parallel port is the early use of the form, because the mating inconvenient and conflict with the printer, and now has less use. Most developers use are USB interface dongle.

Encryption locks from the two types of CPU type, a microcontroller for CPU and another using a smart card chip as the CPU the microcontroller hardware itself easily crack or copy, so more and more high-end encryption locks using a smart card chip CPU, to prevent hardware crack. But more and more smart card dongle crack, first, because the chip is more and more advanced analytical techniques and instruments; smart card program to be written to the chip factory to manufacture in this session program may leak; encryption locks of the same brand the CPU procedure is the same, only different developers data and key, if these files are spread out, it is easy to copy.

Dongle has a certain degree of security strength, but there are also a number of drawbacks:

1) apply to the traditional one-time perpetual license, can not facilitate the achievement of the trial version and on-demand purchase

2) the presence of hardware production, logistics, installation and maintenance costs

3) can not be achieved the issue of Internet-based electronic upgrades, tracking and management

4) Once cracked, can be copied in large quantities, it is difficult to remedy

Two software-based encryption

Software-based encryption, electronic authorization, and specific also divided into two kinds of registration number and license file:

Registration code is also known as the serial number or authorization code, obtained by a transformation of the the software user computer hardware and software information, the available hardware and software information, including: CPU serial number, BIOS serial number, card number, hard drive serial number, computer name, etc. . Transform algorithm used a custom algorithm or standard encryption algorithm. User or first use of the software installation process, you need to enter the registration code to verify. After authentication, the software can be used normally. The approach has the advantage of the registration code protection is simple to use, the drawback is that security is not high, unable to achieve complex authorization requirements.

License file and the registration code to bind the same computer hardware and software information, just a registration code length restricts use of both hardware and software information, the license file can use multiple hardware and software information. Moreover, the license file can contain more information, so you can achieve the complex authorization requirements, and can even store some user information. The typical license file method is to use the private key of the asymmetric algorithm to sign the license file, while the public key is embedded in the software code. Asymmetric encryption and decryption process, the private key authorization server exists, it is difficult to crack through the analysis of authorization documents.

The advantages of the electronic authorization protection does not require additional hardware, and therefore does not need to install the driver and client components, electronic software issue. The drawback of the electronic license protection mode is not networked users need to manually extract the computer information, and then manually import registration codes or license, is not very convenient to use. In addition, the domestic electronic authorization few of the developers of the product, which also limits the popularization and promotion of electronic license protection technology.

Second, the software encryption industry development status

1. Encryption locks

The major foreign dongle provider SafeNet, Inc. in the United States and Germany Wibu.

Encryption locks provider deep Si Luoke and Feitian. The two companies because of the low prices, the first to introduce the smart card encryption locks localized well to occupy a certain market in the country.

2. Electronic authorization

Foreign company licensed products to provide electronic Flexera Software and SafeNet which, Flexera Software is focused on the field of electronic authorization, the product’s ease of use and functionality are doing better, but the price of the product is also very high.

The domestic electronic authorization products company the Beijing Biteansuo (BitAnswer), Shenzhen-use the (Euse) Safengine Company.

There are very few companies will develop their own electronic authorization scheme, but the developers to develop their own programs usually exist the following questions:

1) the development of non-professionals, there are many loopholes in the security

2) is difficult to achieve flexible licensing control, management and statistical functions very simple or no

3) are likely to be introduced in order to solve the immediate problem of short-term program, and produce far more than expected in the future due to the security, stability and scalability issues continued to invest

4) can not meet market changes brought about by the new demands on software licensing model

Software encryption industry trends

The software encryption industry trends is closely related with the development trend of the software industry. With the popularity of cloud computing and SaaS, provider of software products is change in the direction of the network and platform. Used for the majority of software developers, SaaS products can not only save a lot of hardware and software purchase and maintenance costs, you can also purchase demand, while reducing the use of risk, forcing platform providers to continuously improve products and enhance services to retain customers.

Toward the development of network and platform development is also a software encryption technology trends. The view on the current development trend, the encryption lock technology has developed very mature market is nearing saturation, slow growth. The existence and use of the hardware habit makes encryption locks can not keep up with the pace of development of the Internet era, will be replaced by the electronic license.

Electronic authorization license from early registration code form to the feature-rich documents in the form of changes in technology is undergoing authentication method from offline manually verify the development of automatic network authentication. Authorized management thinking of in particular, the electronic license technology from a single software license certification development as an authorized certification, authorization management and statistical information, and other function of both, greatly increased the authorized level of information for software developers.

Can predict the future of electronics licensed products should have the following main characteristics:

Unified authorized management platform: provided by third-party security professional software developers, based on the Internet’s one-stop software protection and authorization management platform, without having to install and maintain, low cost, easy-to-use.

2 Flexible License: support the authorization of the client software and the cloud computing model traditional software license; authorized press time, the number of functional modules; authorized to bind the computer hardware and software information, encryption locks, or by a user name and password authentication method for authorization.

Simple and friendly user experience: based on the WEB, anywhere access; Users can buffet purchase, activate and update the software, you can buy their own software to keep abreast of information; software developers can learn about software activation information and user information can be synergies by the members of the organization to complete the design of software license, implementation, management and maintenance work.

4. Cloud licensing model: This is a cloud computing model of software licensing. Traditional software is pure client implementation, authorization is also a client. Although cloud computing is the trend, but the transition difficult for traditional software would be a good way for a certain degree of cloud computing transformation. The concrete realization of ideas, the only software authorized transfer from the client to the cloud on the authorization server, so that small changes to the software, but you can instantly enjoy the benefits of cloud computing: high security strength demand to buy cloud storage .

February Media And Entertainment Industry Networking Events

Audition Strategies: an Actor’s Workshop from a Producer’s Perspective”, workshop held February 6 in New York, focuses on the philosophy that an actors presentational technique during the audition process is just as, if not more, important as their acting skills. Actors will go through each step of the audition process and learn fast, simple and effective ways to build a portfolio, confidence, and the chance to get the part. The art of independent film and mountain culture are at the core of the Mountain Film Festival taking place in Mammoth Lakes through February 26. This festival accepts films of all genres and especially encourages films with an emphasis on mountain culture, action sports, and environmental issues. On February 8, and in fact every Monday night, long-running showbiz duo Billy Shepard and Judi Jourdan host the Gotta Sing! Search for A Star Open Mic! in Manhattan’s Hells Kitchen Theatre District, just around the corner from the David Letterman show. Participants in the show are also considered for an appearance on the couple’s cable TV program, “How to Succeed in Show Business by Really Trying”, shown on Time Warner Cable every Tuesday. From February 8-9, documentary producers and filmmakers from the East Midlands and beyond are invited to take part in a documentary pitching and marketplace held in Nottingham, offering complete preparation for getting a factual project funded internationally, including at Doc/Fests Marketplace 2010 as well as other international markets. A Film Finance Summit in Santa Monica will cover the primary sources of financing content in the credit crunch for television and film — debt, equity, presales and soft money. An evening workshop led by entertainment attorney David Steinberg is on February 8 of the conference which runs through February 10.

At the Paley Center in Beverly Hills, BMI’s VP of New Media and Strategic Development, Richard Conlon, moderates a February 10 roundtable discussion, Content and Cash, examining content verticals: music, film, TV, games, cross-platform deal making and development, and leading into a two hour post-event reception featuring live performing talent. At the “Almost Famous Film Festival,” registered teams attend a pre-challenge party with food, drinks, social mixer, on February 12, where they will receive a theme, A Line of Dialogue and a Prop, and then have exactly 48 hours to write a script, find locations, gather their actors and actresses, shoot and edit their 1-5 minute film, and then turn it in before the 48 hour deadline. The Sixth Annual Orlando Latin American Film & Heritage Festival is a curated film and cultural celebration of award-winning films and documentaries, in addition to meet the film maker events, hands-on educational sessions and exhibits with artists, inspiring poetry and performances by musicians and dancers, all happening February 12-14 in Orlando. This year’s Berlinale Talent Campus, a summit for up-and-coming filmmakers taking place February 13-18 in Berlin, has a stated theme of “Cinema Needs Talent: Looking for the Right People.” Every year a selection of Berlinale Talent Campus events are recorded and uploaded and archived to the Talent Campus website. Attendants at this year’s 2010 Hollywood Post Alliance Tech Retreat, in Rancho Mirage, from February 16-19, can explore display technologies, video consumer marketplace, rights management, audio, games, psychophysics, digital projection technology, asset management, and other resources suited to businesses and individuals that provide expertise, support, tools and infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content. The Folk Alliance Music Conference is an annual event that draws together music industry professionals from throughout the world to share ideas, network, and celebrate traditional music and dance. It all occurs February 17-21 in Memphis along with special events, such as the Folk Music & Business Awards, Lifetime Achievement Awards, networking receptions, official Performance Alley and private showcase performances, and much more.

The Urban Individualists, an artists collective curated by Helene Ruiz, hosts a February 19 reception in Pompano Beach to open the exhibition “Rhythm and Color”, a multimedia exhibition of works influenced, in their conception, by the rhythms found in music, the natural world, the built environment, and in human interactions. Live poetry/spoken word, special live performances, and refreshments are incorporated into the evenings celebration, which is free and open to the public. Non-profit educational organization, Country Radio Broadcasters, presents this year’s CRS 2010: Country Radio Seminar in Nashville, February 24-26. This year’s 2010 Durango Songwriter’s Expo / Santa Barbara Wine Country, combines and blends song writing and music business with wine culture, and as is the custom for Durango Songwriter’s Expo, registration will be limited to just 200 attendees. The 41st NAACP Image Awards will be February 26 in Los Angeles, and will be carried live by the Fox Network, but will be preceded by scheduled events in the days before the main evening’s ceremonies, like the 41st NAACP Image Awards’ Celebrity Golf Challenge on February 25. A newly added feature to this year’s Australian International Documentary Conference, February 26 in Adelaide, is the Trailer Park Pitch as an extension to the recently launched online market Trailer Park, permitting AIDC delegates to submit a trailer for their documentary project for a chance to have it remade with high-quality footage from Thought Equity Motions library, which matches selected documentary makers project ideas with national and international executive producers, broadcasters and distributors attending AIDC 2010. Washington Area Music Awards host the 24th Annual WAMMIES, February 28 in Falls Church, to celebrate career achievements by D.C. area musicians, concert promoters, lawyers, recording engineers, managers, graphic artists, and related businesses. After the official ceremonies and receptions, the after party follows at Bangkok Blues in Falls Church.

The above events are only a sample of what is fully listed. Complete details are on the “Media, Entertainment and Performing Arts Industry News and Events” page. Video and podcast versions of this news summary are also available at popular video sites around the Web like MySpace, YouTube, Daily Motion, as well as on The Actor’s Checklist podcast blog. Follow the posting of the news summary on Twitter. This month on the video news summary you will again see a dynamic array of artists in performance of film, music and documentary. These videos are now available on the Free Home Video Showcase which now serves as an archive for all past video presentations but without the audio news narration. Google Friends is available on The Actor’s Checklist allowing you to sign in with your Google ID and enjoy an interactive and social networking experience with other visitors to the site.The Actor’s Checklist is proud announce the return of the Digital Media & Podcast Blog to view and/or download to your iPhone the ten or five minute video or audio podcast presentation.